2015 DTC Shipping Report Recap
It is an exciting time to be making wine in the United States now that our nation officially holds the number 1 spot in consumption of wine throughout the world. The 2015 Direct to Consumer Shipping Report featured in the February issue of Wines and Vines Magazine highlights the continued rise in interest of wine throughout the United States. A collaboration between ShipCompliant and Wines & Vines Analytics, the database/ research arm of Wines & Vines Magazine, tracked winery-to-consumer direct shipping channel sales from January 2014 through December 2014 throughout the country. The 2014 time period experienced its most significant growth since these figures started being tracked in 2009.
The DTC shipping channel increased 15.5% over 2013 and reached $1.82 billion in sales. The total volume of wine shipped throughout the country increased 13.6% to 3.95 million cases. Combined, California, Texas, New York, Florida and Illinois received 59% of these shipments. As states continue to alter their policies regarding direct to consumer shipping laws, more channels are expected to open in the coming years. Montana (245%) and North Dakota (61%) have experienced dramatic increases in wine sales following changes in DTC laws. Record numbers are expected in 2015 with Massachusetts opening its doors to DTC shipping. The nation’s seventh largest market for wine with a population of 6.6 million, it is estimated that Massachusetts could easily spend $29 million during this first year of DTC sales.
The bulk of shipments made throughout the year take place during the last quarter. October, November & December account for 40% of all shipments placed throughout the year. November 2014 proved to exhibit the highest growth with a 21% increase in the value of shipments over November 2013 due in part to an 8.1% increase in the average bottle price to $45.44
To date, Napa remains at the apex of direct to consumer shipping in the Unites States. The region accounted for 32% of all DTC shipments made during 2014 calendar year.